Creating amazing fishing brands, products, & shopping experiences for the modern angler.EXPLORE
Mystery Tackle Box
A fun and affordable way to discover new products and learn new techniques
Expertly designed, premium rods at an affordable price.
A collaboration with some of the biggest disruptors in the industry
A content series centered on exploring, fishing, and friendship
Karl’s Bait & Tackle
Karl’s Bait & Tackle Shop is the internet’s local tackle store
Mike Bucca’s Baby Bull Shad
The legendary Bullshad swimbait, now in a form accessible to the masses.
A line of lures inspired by the quality and innovation of JDM tackle
Baits genetically engineered to catch more fish.
The journey of a thousand fish begins with one cast.- Karl VonDibble