Explore
your Passion

Creating amazing fishing brands, products, & shopping experiences for the modern angler.

EXPLORE
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Shopping Experience

Mystery Tackle Box

A fun and affordable way to discover new products and learn new techniques

Collaboration
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Googan Rods

Expertly designed, premium rods at an affordable price.

Collaboration

Googan Squad

A collaboration with some of the biggest disruptors in the industry

Original Content

Unchartered

A content series centered on exploring, fishing, and friendship

Shopping Experience

Karl’s Bait & Tackle

Karl’s Bait & Tackle Shop is the internet’s local tackle store

Collaboration

Mike Bucca’s Baby Bull Shad

The legendary Bullshad swimbait, now in a form accessible to the masses.

Original Brand

10,000 Fish

A line of lures inspired by the quality and innovation of JDM tackle

Original Brand

BioSpawn

Baits genetically engineered to catch more fish.

OUR Story

Learn about our vision for the modern angler

LEARN MORE
The journey of a thousand fish begins with one cast. - Karl VonDibble
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